Lecturers and Education Experts Perceptions of Private Universities in Mogadishu, Using PESTEL Analysis and AHP
Abstract
This paper aims to reveal the perception of lecturers and education experts towards private universities in Mogadishu, Somalia by using PESTEL analysis and Analytical Hierarchy Process (AHP). The author used Excel, SPSS, and SPSS Modeler for data analysis and cluster model quality as well as RATTLE application and AHP online calculator to determine the optimal number of clusters of the study and the priority Rank of PESTEL factors. The results of the study – from the view of lecturers – explored that the macro-environment that the private universities in Mogadishu operate within is a good support level in their current aims. The results also – in light of the view of education experts – showed the priority rank of PESTEL factors for the private universities in Mogadishu to their current aims; whereas the political factor scored up the priority one, the economic factor recorded second priority, the social factor got third and the legal factor obtained the fourth priority rank, while the technology factor gained the fifth rank and the environmental factor the sixth rank. Finally, the study addressed recommendations around the factors that could contribute to the enhancement of private universities in Mogadishu, Somalia.